Concept continues its push into North America as Black & White Advertising, Inc. joins the fold

Black & White Advertising, Inc. standardises on Concept

Chessington, UK – October 16th, 2006 – Enterprise Solutions Group, (ESG), developers of the integrated agency management system, Concept™, has today announced that Black & White Advertising, Inc., (www.bwstuff.com), a full service advertising agency based in Atlanta, Georgia, USA has standardised on Concept as its agency management solution.

Black & White joins fellow North American recruitment advertising agencies CKR Group and Alstin Advertising in selecting Concept to underpin the management of its agency and to increase its financial control and reporting visibility.

A young agency at a very aggressive growth stage, Black & White Advertising, Inc. embarked on a project to find an integrated agency management system that would seamlessly underpin its financial, account and workflow management and provide one common data reporting structure. Concept was selected to replace the incumbent disparate software solutions, Microsoft Access, QuickBooks Premiere, Outlook and Act!

"I needed one software solution that pulled multiple functions of the agency together into one reporting mechanism," confessed Keith White, Black & White's CEO and co-founder. "Reporting is very important for the successful planning of any organisation and Concept supplies me with the necessary management reports to properly forecast and make informed decisions."

According to Keith, his decision to select Concept was as much due to the people as the product itself. "My first impression of the Concept team was very favourable and this further strengthened our confidence in the product. The team was laid back, very knowledgeable of their product and that has been further endorsed in the excellent post sales support which has made the transition to Concept a very smooth and polished experience," he adds.

Black & White Advertising, Inc. is a member of Empactworld (a worldwide group of independently owned recruitment advertising agencies) and is now the third agency in this group to select Concept. The system is now up and running and Keith is enjoying some early benefits. "One benefit in particular is the reports that can be generated," comments Keith. "The system allows me to track our sales and profitability down to the last penny; per client, account Handler, department etc. This reporting visibility accelerates and enhances our evaluation and decision-making processes and benefits both our and the clients bottom line."

"Our continued success in North America is testament to the quality of our product, the efforts of the team as a whole and a relentless focus on customer service and support," said Keith Bates, CEO of ESG. "We are delighted to welcome Black & White on board and to further extend Concept's position as the most widely used agency management system in the recruitment advertising agency market."

About Black & White Advertising Inc.

Headquartered in Atlanta, Georgia USA, Black & White Advertising, Inc. is a full-service advertising agency specializing in the field of Recruitment Advertising, Employer Branding and Marketing. A few of their clients include American International Group (AIG), Kmart, JCPenney, Kabota, Mizuno, and Robert Half International. In addition, their client base also includes approximately 15 hospitals, ranging from large teaching institutions to small, rural facilities.

Founders and owners, Keith White and Lisa Blacker, have enjoyed a successful growth since the company's conception in 1999. Keith White, President/CEO, is a native of Atlanta. He graduated with a BBA in Marketing & Advertising from Mercer University. Lisa Blacker, VP/COO, has enjoyed travelling the world due to her father's military career with the Army. She graduated from Clemson University with a BA in 1988. Also included on the Management team is Vandy Young, Director of Operations. With a military background, Vandy hails from Australia where she operated and owned an advertising agency for 25 years. She manages the Creative and Marketing team.

Black & White Advertising, Inc. prides itself on its customer service skills. Equipped with strong Account service and creative teams, Black & White has earned a positive reputation in the advertising community. "From the accounting department to the creative team, each member of the Black & White team takes extra steps to ensure the clients are well taken care of. As a result of our actions, we've not only earned a good reputation, we have retained clients and great relationships for many years," comments Lisa Blacker, COO and co-founder.

For more information, please visit www.bwstuff.com.

About ESG

Enterprise Solutions Group (ESG) has been providing sophisticated business management solutions to communication agencies for some 12 years and is today the acknowledged leader in integrated Agency Management solutions.

ESG's flagship product, Concept™, underpins and manages the businesses of more than 130 advertising, sales promotion, marketing and design agencies. Concept optimises Finance Management, Account Management and Workflow Management in one integrated solution and its client roster includes Brahm, Thirty Three, Hodes Group, Barkers, Carson Marketing Group, Mother, Wunderman, CKR Group (USA) and Alstin (USA).

ESG is a Microsoft gold partner and is headquartered in Chessington, UK. For more information please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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Concept and ESG are trademarks or registered trademarks, service marks or registered service marks of Enterprise Solutions group. All other product and company names mentioned herein may be trademarks of their respective holders.