Concept is Selected to Increase Control at CKR Group

CKR Group looks to an integrated future with Concept's Information Management system

Chessington, UK – November 28th , 2005 – Enterprise Solutions Group, (ESG), a leader in integrated agency management systems has today announced that CKR Group, a California based recruitment advertising agency, has selected Concept™ as its integrated information management platform to underpin its expanding agency both now and in the future.

CKR Group is an award winning recruitment advertising agency whose team includes some of the most respected recruitment advertising professionals in the US. The team has earned a reputation for producing creative, strategic research and sophisticated marketing plans that get results. CKR Group specialises in employment communications with a strong focus on consulting and marketing driven strategy.

CKR Group's President and co-founder, Curtis Rogers, spearheaded the campaign to find an agency management solution to provide a scaleable and future proof foundation to support this rapidly growing, ambitious agency. "We have reached a stage in our growth where we need to extend the capability of our systems to meet the exacting demands of our clients," comments Curtis. "Recruitment advertising is a high transaction business and we need a system that will automate the flow of information around the agency, integrate the account management, media and accounting functions to give us better visibility across the business, improve control and therefore contribute to better decision making."

Under Curtis's leadership a detailed review of the market was undertaken, which discounted a number of solutions in favour of UK-developed Concept. Concept was chosen from this competitive field as the most robust, modern and scaleable solution most suited to CKR's needs. "Our domain is recruitment advertising and not software development, so we looked closely for a partner that we felt had the market experience and credentials to deliver a recruitment agency solution that will accelerate and enhance our performance. We have great empathy with the product and particularly the Concept team who has demonstrated great understanding of our business and we look forward to a long and impactful working relationship together."

CKR Group is a member of Empact World, the largest worldwide network of independent advertising agencies specialising in Employer Marketing. ESG has established a close working relationship with Empact World to help the member companies benefit from the combined economies of scale and efficiency of engaging with its sophisticated agency management system.

"This is an exciting time for ESG," commented Keith Bates, Managing Director of ESG Concept. "We are delighted to welcome CKR Group to our thriving list of clients and we look forward to sharing the experience which we garnered working with many other recruitment advertising agencies to help extend CKR Group's market presence through a more integrated and visible agency."

About CKR Group

CKR Group boasts some of the most experienced recruitment advertising professionals in the country with the expertise to produce award-winning creative, strategic research and sophisticated marketing plans that get results.

With offices in the San Francisco Bay Area, Los Angeles and South Florida, CKR Group is one of the strongest marketing driven agencies in the USA. For more information please visit www.ckrgroup.com