Concept is System of Choice for West End Entertainment Agency, AKA Promotions
One of Britain's Fastest Growing Companies Selects Concept as its Business Information Platform to deliver improved budget management to its clients
Chessington, UK – September 22nd , 2004 – Enterprise Solutions Group, (ESG), a leader in integrated agency management systems, has today announced that AKA Promotions, a fast growing, innovative, full service communications agency, has selected its flagship agency management solution, Concept™ as its business information platform. Concept™ has been selected to support the media booking, budget management, analysis and reporting demands of this high profile London agency and will give the AKA team the increased level of financial visibility to make accountable, profitable decisions to support its unrivalled client service philosophy.
Adam Kenwright founded his West End Agency, AKA Promotions, in 1995 at the age of 24. Located on bustling Shaftesbury Avenue, the company handles clients such as The National Theatre, The Royal Shakespeare Company and Sadlers Wells, plus Billy Elliot the musical, Saturday Night Fever, Riverdance, Fame and Stomp, alongside Madonna, The Corrs, The Rolling Stones and Will Young. AKA has great in-house capabilities, everything from design concepts, to planning and buying media advertising campaigns and creating on-street promotions. The Sunday Times ranked AKA Promotions amongst Britain's business elite as one of the fastest growing, unquoted companies. AKA was placed 8th in the Fast Track 100 league table.
"We conducted an exhaustive look at the market for a system that could provide comprehensive media booking capabilities and enable us to monitor and control budgets easily and efficiently," commented Adrian Allen, General Manager of AKA Promotions. "We pride ourselves on genuine accountability together with managing client budgets and delivering cost effective campaigns that provide real value for money. Concept's rich set of financial management, budget control and extensive reporting functionality integrated with its media booking module, gives us that visibility and control to manage budgets effectively and provide our clients with meaningful spend and control statistics."
"It is very rewarding to have been selected by such a high profile agency as AKA Promotions," said Keith Bates, Managing Director of ESG. "This new business success is testament to the depth of financial management and analysis functionality that underpins the Concept solution and to our unwavering focus on customer service which ensures that the demands of our clients are fed into the product development lifecycle." Keith continues, "This approach has allowed Concept to develop into the agency management solution that is fast becoming the system of choice for communications agencies selecting their first system and those replacing incumbent, dated solutions. We look forward to working closely with the AKA team to make this vision of seamless media booking and budget visibility and management a reality."
About Adam Kenwright Associates
AKA was founded by Adam Kenwright in 1995. Today it is recognised as an innovative, fast growing experienced company providing marketing solutions across live entertainment and visual arts. For more information please visit www.akauk.com.