Fenix Adopts Concept to Deliver Integrated Financial and Account Management

Concept to increase financial visibility and improve budget management for one of London's fastest growing communications agencies

Chessington, UK – October 18th , 2004 – Enterprise Solutions Group, (ESG), a leader in integrated agency management systems, has today announced that Fenix Communications, a rapidly expanding, independent, full service agency has selected Concept™ to integrate its financial and account management functions and improve the agency's overall financial visibility . Fenix prides itself on providing flexible, accountable solutions that deliver quantifiable ROI for their clients. This announcement to adopt Concept furthers this commitment to increasing client service levels and responsiveness through integrated job control and budget management.

In less than two years, Fenix Communications has grown from two to twelve people and is responsible for the communications and branding strategies behind some of the UK's most recognised businesses. Organisations such as Debenhams, Masterfoods and Quorn have benefited from innovative, flexible and profitable campaigns created, managed and delivered by Fenix.

"As we expanded our services portfolio and client base, we needed a system to underpin the financial, budget management and account management disciplines of the agency," said Mark Fosbueary, Managing Director of Fenix. "We needed to increase our job management visibility and awareness in terms of how we were managing budgets, profitability levels, resourcing etc. and this was impossible with manual systems."

Fenix researched a number of options including products available for the Apple Mac platform and large agency management solutions. Concept was selected for its breadth of functionality across the agency disciplines, its integrated financial, account management and production capabilities, and its intuitive user interface which would be easily adopted by users with minimal training needs.

"As a small, fast growing agency we have sophisticated business demands but little time to spend learning IT systems," added Mark. "Concept has huge breadth of functionality and will grow with the agency as we expand. But Concept can also be adopted gradually so as not to overwhelm us with functionality now, that might not be needed till the future. This has been a real bonus for us as we can concentrate on integrating our management information and improving our accountability, whilst continuing to grow the business."

Keith Bates is Managing Director of ESG and adds, "Adopting a new agency management system can be a daunting task as users embrace new working practices and abandon paper-based processes. Concept's design lends itself to a modular method of adoption so agencies can embrace its rich functionally gradually without risking their business." Keith continues, "We are delighted to add Fenix to our impressive list of customers and we look forward to working with them to exploit the full benefits that Concept can deliver."

About Fenix Communications

Fenix is a strategically focused, creatively led agency with a multi-disciplined and media-neutral approach to all aspects of marketing communications. Their core skills are in direct marketing, trade marketing, CRM, brand development and sales promotion. For more information please visit www.fenixuk.com.