Penna Selects Concept to Underpin its New Recruitment Communications Business

Concept Adds Penna Recruitment Communications to its Expanding list of Recruitment Advertising Agencies

Chessington, UK – July 5th , 2005 – Enterprise Solutions Group, (ESG), a leader in integrated agency management systems, today announced that newly launched, Penna Recruitment Communications, has selected Concept as its agency management solution.

Penna Recruitment Communications is a new start up offering a full range of recruitment advertising and employee communications services through online and offline media. Former Bartlett Scott Edgar executives, Anne Riley (who joins in October 2005) Brian Cernuschi, Mike Burgneay and Heather Staff form the core executive team of Penna Recruitment Communications which is part of Penna plc, the UK leaders in human capital management.

An early high priority for the executive team was the agency management system that would automate the workflow of the new agency allowing the key staff to get on with the business of delivery. Concept was already known and trusted by the team to be a robust and modern solution that could satisfy the needs of the agency both now and in the future.

"From the outset, Concept was the clear choice for us," commented Brian Cernuschi, Commercial Director at Penna Recruitment Communications. "We have ambitious expansion plans that are supported by an enviable team of people, each with extensive reputations in the recruitment communications field. We needed a system that was modern, intuitive and that would support us with the financial and management information control and visibility that we need to respond to our clients' requirements. Concept will take care of our workflow, freeing us to deal with delivering the best service to our clients."

Keith Bates is Managing Director of ESG Concept and adds, "This is a great coup for ESG Concept. Reputation is everything and when a team like this, who is pre-eminent in its field and its experience, selects Concept as the foundation to drive its future ambitions, we take this as a very positive endorsement of their confidence in Concept and its flexibility to fuel their future growth." Keith continues, "We look forward to providing the information platform that will help the Penna Recruitment Communications team to fulfil its ambitions."

About Penna Recruitment Communications

The Recruitment Communications proposition is unique in the marketplace, combining Penna's existing strengths in Resourcing, Executive Interim, HR Consulting, Leadership Services and Career Transition with a full range of advertising and communications services.

Immediate services from the newly formed team include: Recruitment advertising through a top team of account handlers, award-winning creatives, in-house production, on and off-line media strategy and buying; E-solutions – from web design and build, microsites and candidate attraction to candidate management and business solutions; Print communications – in-house writing, design, project management and execution of high quality materials – from exhibitions to CD-roms, brochures to outdoor media; Research and Diversity consulting with the added strength of Penna's Research and Knowledge Management team

For more information, please visit www.e-penna.com.