The Response Team Underpins its Expanding Business with Concept™

Concept is selected to extend management reporting capabilities and improve decision making

Chessington, UK – February 21st , 2005 – Enterprise Solutions Group, (ESG), a leader in integrated agency management systems, has today announced that The Response Team has selected Concept™ to deliver integrated financials, production and account management to its rapidly expanding full service agency business. The Response Team joins a fast growing list of more than 100 UK agencies who have taken the decision to invest in Concept for its modern, integrated software that supports the future growth of its agency clients.

Based in idyllic surroundings in the Somerset countryside, The Response Team is a £14M turnover full service agency that has developed a reputation for delivering hard-hitting, effective, results-based campaigns for its impressive list of clients including British Telecom, Dial-a-Phone, The Mortgage Group, Oxfam, Royal Mail and James Villas. The Response Team offers a broad portfolio of services including strategy, media planning and buying and creative and also boasts a thriving print management and media sales division. The agency has enjoyed a 30% growth in turnover in the last 12 months and this business growth highlighted the need for a comprehensive integrated financials and account management solution to replace its struggling Sage and Excel systems.

Following a rigorous search of the market Concept was selected in favour of competitive systems including Adserve, Rebus and Soft Track.

Alison Sime is Production Director at The Response Team and led the search for a new system. "We had reached a stage in our growth where we needed to boost our financial management, analysis and reporting to meet the growing demands of the business." Alison continued, "Concept gives us this increased visibility through an intuitive, modern, integrated solution that will be used throughout the agency. With Concept's sophisticated reporting we will improve control over costs, time and resource allocation and job profitability. Our clients will benefit from even higher service levels and greater budget management."

"We are delighted to have been selected by The Response Team from such a competitive field," commented Keith Bates, Managing Director of ESG Concept. "We have worked hard to understand the specific needs of our agency clients, and our continued success with agencies like The Response Team is testament to our relentless focus on customer service and dedication to staying ahead of the market with a modern suite of Microsoft-based solutions that is providing the foundation for many agencies today and in the future."

About The Response Team

The Response Team specialises in creating profitable growth for clients by developing bespoke customer acquisition and retention strategies that generate the best ROI from each prospect & customer. This is achieved by harnessing all the in-house services including strategy, analysis, media, data, creative & production skills to get the best out of all media channels available and then some more again. For more information please visit www.response-team.co.uk.