Concept Ticks All the Boxes for SMRS

Concept's Flexible, Time-Based, Financial Management solution is a perfect fit for SMRS

Chessington, UK – January 18th , 2010 – Concept Integrated Systems, (www.esg-concept.com) developers of the integrated agency management system, Concept™, has today announced that Employer and University marketing specialists, SMRS (www.smrs.co.uk), has selected Concept's integrated finance, account management and workflow management to improve information visibility and reporting across its business.

SMRS, formerly DDS users, conducted a comprehensive review of the market for a replacement agency management solution that would give the business the extensive information visibility and reporting flexibility that it needed to respond to an increasingly demanding and rapidly changing market. Concept, which was designed by agencies for agencies, was known to many on the SMRS team and was put through its paces competing against a number of other contenders. Concept emerged victorious - demonstrating superior product depth coupled with unrivalled flexibility.

Mark Sinclair, Managing Partner at SMRS comments, "Concept was best in class amongst the systems we reviewed. The product has a great reputation, a significant following amongst our peers and if offers a time-based, fee income model which is essential to help us respond to changing market and client demands while keeping a close eye on costs and resources."

Creativity, commitment and results are hallmarks of SMRS's work and underpin the success the agency has achieved with clients including Sky, Skipton Building Society, Britvic, Next, Swinton and Thomas Cook. As part of its full service proposition, the agency offers digital and creative services, communications, media, research and reporting.

"Concept will make a big impact on our day to day efficiency and decision making and it offers us real flexibility to easily adapt it to fit our needs," adds Mark. "This coupled with the fact it is on-demand, so no need for complex infrastructure and support, gives us a system that will bend and flex as we do. Concept's further advantage is that it equally serves the needs of the recruitment marketing and the digital divisions of our business which makes it a good fit now and in the future."

Ian Tomlins is divisional director at Concept and adds, "It is rewarding and complimentary to be lined up against a number of agency management vendors and emerge the winner. We are delighted to welcome SMRS as a Concept customer and we look forward to helping them benefit from the flexible reporting, increased efficiencies and improved decision making that comes from increased and accurate information visibility."

To find out more about Concept please visit www.esg-concept.com

About SMRS

Find out more about SMRS by visit www.smrs.co.uk