Leading Brand and Digital Agency, Rufus Leonard, Switches to Concept Hosted

Chessington, UK – May 18th , 2009 – Concept Integrated Systems, (www.esg-concept.com) developers of the integrated agency management system, Concept™, has today announced that the brand and digital media consultancy, Rufus Leonard, has made the move to Concept in a Hosted environment. The move to Concept Hosted enables Rufus Leonard to take advantage of the latest version of Concept and to free up internal resources and administration as all upgrades and management of the software will now be done by the Concept hosting team.

Rufus Leonard was amongst the first agencies to offer digital solutions to its clients and understands well the business value this offers when part of a wider communication, marketing and brand strategy. The team at Rufus Leonard has developed in-depth technical understanding and insights into what customers want and expect from digital and shaped these into award winning digital programmes for clients. Most notable amongst these digital campaigns; 'Challenge Churchill', the O2 sales site, the Kroo Bay Save the Children campaign and the Department for International Development website.

Will Rowe is Rufus Leonard's managing director and is very positive about the move to a hosted model. "We have been Concept users for some years and the time was right for us to move to a new version of the software and use that opportunity to shift from an on-premise to a hosted model. Hosted software simply makes sense as it frees us up from administration overheads in managing the software and overseeing upgrades and that is a cost effective decision. Now we can leave the experts to manage and maintain their software and we can get on with delivering brand and digital solutions for our clients."

Ian Tomlins is divisional director of Concept and adds, "Digital agencies more than others really appreciate the benefits of buying software in a hosted model. It offers great cost efficiencies and frees up resources to other more productive agency work leaving us to look after installation, upgrades, maintenance and software fixes. We are delighted to have helped Rufus Leonard to make the switch to hosted."

To find out more about Concept please visit www.esg-concept.com