The Connect Group Switches to Concept

Concept to deliver increased productivity, performance and improved financial visibility at Brand Solutions Agency, The Connect Group

Chessington, UK – April 23rd , 2007 – Enterprise Solutions Group, (ESG), developers of the integrated agency management system, Concept™, has today announced that the brand solutions agency, The Connect Group, (www.connect-group.com), has standardised on Concept to improve financial control and visibility and increase business agility.

The Connect Group is the One-Brand Solutions agency. With three divisions led by specialists focusing on marketing communications, direct marketing and PR and 120 committed people fanatical about getting closer to client brands.

Connect Group had been an Adserve customer for some time but recognised that they needed a modern system that would underpin the complete information needs of the business and not just some selected financial data. Rob Hampton is managing director at the Connect Group and explains, "Our old system handled financials but it was outdated and inflexible and didn't integrate into the rest of the business, so this led to a very disjointed view of how we were performing and also contributed to inefficiencies as data came from disparate sources."

Rob and the team reviewed a number of solutions but Concept was a clear winner as it provided a completely integrated view of the agency, and the ESG team was unrivalled in its expertise and knowledge of the agency business. Rob adds, "Concept gives us a solution whereby we are all together on one system, across all of the agency disciplines from production, to completing time-sheets to handling workflow. Concept delivers detailed, real time management information that enables us to react with better, timelier and more accurate decisions. This impacts our business by improving customer service and the overall efficiency of the Connect Group both today and as we grow in the future. I am confident that we have invested in the best agency management system in the market."

"It is very rewarding to be reviewed against competitive products and to emerge as the winner," commented Keith Bates, Managing Director of ESG Concept. "We are delighted to have been selected by the Connect Group and particularly because our depth of expertise and experience played such a big part in that decision. We look forward now to working closely with the Connect team and providing the foundation for their integrated information management ambitions."